March 26, 2011

Another Reason Why I Love Nike...

When I wrote this post about International Women's Day, I got a huge response from those of you who read the post and were interested in the kind of work I'm doing and what I'm studying in graduate school. So, I've decided that I'm going to include a bit more about that in my posts.

This afternoon, I was reading for a class I'm taking this semester called "Developing Countries in the Global Economy." The theme for my upcoming class is Women and Development. In an article for this class called "The Global Glass Ceiling: Why Empowering Women is Good for Business," the author (Isobel Coleman) discusses Nike's proactive approach to assisting women in the developing world who work for Nike. The Nike Foundation has distributed some $100 million in health, education and leadership programs for girls in the developing world. In the 1990s, Nike got in some serious trouble for exploitative practices at some of its sweat shops but from everything I'm reading in class and what we've discussed, it seems they've really turned around. The Nike Foundation produced this video called The Girl Effect. I had seen the video before but never new it was produced by Nike and the fact that it is, makes me love Nike so much more.



A friend once joked to me that I should be a spokesperson for Nike because when I run, I'm dressed head to toe in Nike. I'm curious as to how much or whether any of the money I spend on Nike gear is sent to The Girl Effect but I plan on finding out and I'll let you know.

In the mean time, watch the video, let me know what you think about it, and go out and do something.

Happy Saturday!

4 comments:

  1. This is one of the many reasons I'm so proud to work for Nike!! I ALMOST got to work for the Nike Foundation, but sadly took another job in another department (very tough decision), but closely follow everything they're doing. So glad to hear you are such a big Nike fan :)

    ReplyDelete
  2. Thanks for sharing, I had no idea, but it makes me feel better when I spent so much money on Nike stuff :)

    ReplyDelete
  3. wow, awesome video. thanks for sharing!

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...